looper / Services / Affiliate Sites

Affiliate sites built to rank, convert, and pay back.

Comparison sites, operator reviews, bonus aggregators, and players' hubs for iGaming affiliates. We design and build the kind of affiliate property that earns top-of-page organic traffic and turns it into real revenue, not just sessions.

Timeline
6 – 12 weeksFrom scope to live site
Output
Full site + CMSEditorial workflow included
Engagement
Project + retainerBuild then scale content
Specialty
iGamingCasino, sportsbook, lottery
Overview

Affiliate sites are deceptively hard. The visible part is a comparison table and a few reviews. The part that actually earns the revenue, the content model, the operator data, the offers freshness, the postback wiring, the geo logic, the editorial workflow, the schema, the speed budget, is invisible to a casual visitor and brutal to retrofit.

We've built affiliate properties from a single-vertical review site through to multi-jurisdiction comparison platforms covering hundreds of operators. We know the patterns that rank, the modules that convert, and the operational systems that keep the whole thing accurate without burning out your editorial team.

Industry specialty

iGaming affiliate is its own animal. We've built inside it for years.

Affiliate is one of the most constrained surfaces in digital, geo rules, regulator scrutiny, operator KPIs, network postbacks, ranking volatility, content freshness. We've built the muscles to ship inside those constraints without sacrificing the editorial quality that earns the rankings in the first place.

  • Operator review & comparison engines
  • Bonus & offers aggregation modules
  • Programmatic SEO at scale
  • Multi-jurisdiction routing & gating
  • Network postback & revenue tracking
  • Schema for reviews, ratings, & FAQs
  • Editorial CMS with operator data sync
  • Responsible-gaming compliance throughout
What you get

A property your editorial team and your accountant will both love.

Every engagement bundles the foundational pieces an affiliate property actually needs, designed to scale from launch to a thousand reviews without a rebuild.

Site architecture & design

Editorial-quality design across home, category, review, comparison, and content templates.

Operator & offers CMS

Structured data model for operators, bonuses, payment methods, and game libraries, extensible from day one.

Comparison & ranking modules

Filterable tables, ranked lists, and operator cards, production components your editors can place anywhere.

Tracking & postbacks

Network integrations (Income Access, NetRefer, etc.), server-side click tracking, and revenue dashboards.

SEO & performance foundation

Schema, internal linking, sub-second LCP, programmatic SEO patterns, built to compound, not chase.

Editorial workflow

Drafts, review states, freshness flags, and the small ops your editorial team needs to actually keep the site current.

How we work

Five phases, built to grow with you.

An affiliate site is a long game. We treat the first build as the launchpad, and the retainer as the multiplier.

Scope & data model

Define the verticals, the operator universe, the offers logic, the editorial taxonomy, and the comparison axes. The data model is the product, we get it right before designing a single page.

Deliverable · Data model & sitemap

Design

High-fidelity design of every template, review, comparison, operator card, category landing, content article, plus the editorial system your team will use daily.

Deliverable · Figma files & design system

Build

Production build, CMS configured, modules wired, postbacks tested. Programmatic SEO patterns generating pages from your data model.

Deliverable · Staging environment

Editorial onboarding & launch

Seed content imported, editorial team trained, compliance pass, performance pass, and a clean launch with redirects mapped.

Deliverable · Live site

Scale

Optional retainer for new verticals, new jurisdictions, content scaling, and the SEO compound effect, or a clean handoff to your in-house team.

Deliverable · Monthly release notes

Got an affiliate property in mind? Let's scope it properly.

Twenty minutes to walk through the vertical, the geography, the offers logic, and a fixed quote in your inbox by end of day.

Email us at [email protected]
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Related services

Affiliate sites compound best when paired with the SEO foundation that fuels them and the ad pages that capture the rest of the traffic.