looper / Services / Web Application Development

The parts of delivery that shouldn't be a spreadsheet anymore.

Custom dashboards, client portals, internal tools, and operator platforms, the software that lets your team automate the work that doesn't scale, so the work that does keeps moving.

Timeline
8 – 16 weeksFrom scope to shipped MVP
Output
Production appHosted, monitored, owned
Engagement
Project + retainerBuild then maintain
Stack
Modern + boringNext.js, Postgres, Vercel
Overview

Most agencies hit the same wall around year three: the spreadsheets that used to run the operation start to leak, reporting, briefs, approvals, asset management, client portals, finance ops. The cost of the leak compounds faster than the cost of replacing the spreadsheets.

We build the software that closes those leaks. Internal dashboards. Client portals. Custom CMSes. Reporting platforms. Operator tools. Pragmatic, modern stacks. Next.js, TypeScript, Postgres, Vercel, built so your engineering team can take over the day the retainer ends.

What we build

The tools most agencies cobble together in Notion.

A representative slice of recent engagements. If yours isn't on the list, that's a sign it's probably interesting, let's talk.

Client reporting portals

White-labeled, multi-tenant dashboards that pull from your media stack. Meta, Google, TikTok, server-side.

Internal ops dashboards

Pipeline, utilization, margin, the metrics your leadership team actually checks weekly.

Briefing & approval tools

Replace the Google Doc + email chain with a real workflow your account team will use.

Custom CMSes

When Webflow, Sanity, and Payload don't fit the content model, we build the one that does.

Operator platforms

Multi-brand, multi-jurisdiction operator backends, content, compliance, and offers in one place.

Integrations & pipelines

The data plumbing between your tools. ETL, webhooks, sync jobs, the unsexy work that quietly compounds.

How we work

Scope, prototype, ship, iterate.

We treat software the way we treat campaigns, ship something real fast, learn from it, then earn the next iteration.

Scope

Stakeholder interviews, workflow mapping, and a sharp PRD that the engineering team would actually agree to build against.

Deliverable · PRD & technical plan

Prototype

Working prototype of the core workflow in real code, not Figma. Used by real people to validate the path before we scale.

Deliverable · Functional prototype

Build

Production build in weekly sprints. Two-week beta with your team. Documentation, observability, and CI/CD set up from sprint one.

Deliverable · Production app

Iterate

Optional retainer for new features, maintenance, and the inevitable round-two scope. Or a clean handoff to your team, both are valid endings.

Deliverable · Monthly release notes

Got a workflow that's outgrown its spreadsheet? Let's scope it.

Twenty minutes to walk through what's broken, what's worth building, and what we'd ship first. Honest answer either way.

Email us at [email protected]
See it in production

Web apps we built and run ourselves.

We don't just pitch web application work, we ship and operate our own products. Two case studies in taking a web app from blank repo to live.