looper / Services / SEO

Technical foundations and content architecture that compound.

We treat SEO as an engineering discipline first and a content discipline second. A site that's fast, structured, and crawlable earns its rankings, and keeps them when the algorithm shifts.

Timeline
6+ weeksOngoing engagement
Output
Audit + plan + shipMonthly deliverables
Engagement
RetainerMonthly, quarterly review
Best for
Content-driven sitesBrand, marketplace, SaaS
Overview

Most SEO engagements are a dashboard of opinions wrapped in a deck. Ours look more like a sprint board. Every recommendation is shipped, measured, and either kept or retired.

We start with the technical foundation. Core Web Vitals, semantic markup, schema, internal linking, and crawlability. Then we layer in information architecture, content models, and the on-page work that turns those foundations into ranking pages. No link-farm shortcuts, no AI-generated word salad, just the boring fundamentals, executed with care.

What you get

A real plan, shipped not slidewared.

Every retainer bundles the work that actually moves rankings, surfaced monthly with a real changelog, not a vanity dashboard.

Technical audit

Full crawl, Core Web Vitals deep-dive, schema review, indexation report, prioritized for impact.

Information architecture

Sitemap, URL structure, internal linking model, and category & cluster taxonomy.

On-page execution

Metadata, headings, schema, internal links, and content updates, shipped, not handed off.

Core Web Vitals tuning

LCP, INP, CLS, engineered down to passing thresholds and held there.

Keyword & content strategy

Search intent mapping, content briefs, and an editorial calendar your team can actually execute.

Monthly review

Rankings, traffic, conversions, plus the changelog of what we shipped and what's next.

How we work

Audit, plan, execute, measure.

The first month is a deep dive. Every month after is a sprint cadence with shipped work and measured outcomes.

Audit

Full technical crawl, content inventory, competitor benchmark, and a prioritized issue list. We close the engagement only if we find more than we can ship.

Deliverable · Audit doc & sprint plan

Foundation

Technical fixes, schema, IA, Core Web Vitals. The boring work that earns the rest of the work permission to compound.

Deliverable · Foundation changelog

Execute

Monthly sprints against the priority backlog, on-page, content, internal linking, technical maintenance, and net-new pages.

Deliverable · Monthly ship log

Review & reset

What ranked, what didn't, what's next. A 90-minute working session every quarter, no slide deck necessary.

Deliverable · Quarterly review

Stop paying for opinions. Start paying for shipped work.

Twenty minutes to look at your site together and tell you whether SEO is worth investing in right now, honestly.

Email us at [email protected]